BABEL / BEIRUT & GULF

IDENTITY REVAMP / IDENTITY MANUAL(CIM) / BILLBOARD / COLLATERAL / MENU / ROAD SIGN CONCEPT

Babel seeks to provide its customers with a unique experience with its exquisite food and distinguished atmosphere. Its venues are designed to reflect authenticity, creativity and the vision of a Lebanese setting. In 2014 Babel contacted BRANDIT for their identity revamp project. Inspired by the concept of the chain, BRANDIT revamped the logo based on the stone engraving approach that was used during Babylonian period. The project grew to develop a detailed identity guideline that is being implemented throughout Babel’s franchised outlets.